Hiya!
I’m Sagar, an Indian, London-based designer specializing in Visual Communication & Interaction. My work merges storytelling, intuitiveness, and emerging technologies to create discursive, gently radical experiences that challenge conventions.
With a multidisciplinary approach, my work operates within a wider cultural and technological landscape—crafting subversive visual and sensory narratives that provoke thought and invite deeper engagement. Challenging how design mediates experiences, emotions, and interactions in an ever-evolving world.
Outside work, I enjoy banana milkshakes, beaches, and reality TV—often analysing human behaviour along the way. 🍹🏖
experience
Graphic Designer
HALLS Life
• Spearheaded the identity creation for the Trans in the City Student Ambassador.
• Ensured the branding resonated with the target audience and embodied the initiative’s core values.
• Established and expanded visual language across marketing materials through cohesive branding strategies, resulting in an increase in brand visibility and student engagement.
April 2024 - Oct 2024
London, UK
Wayfinding Designer
Camberwell College of Arts
• Conducted on-site inquiries and user studies to identify pain points and develop an intuitive, minimal wayfinding system for the Grad show, resulting in a 70% reduction in attendee inquiries and significantly enhanced navigational ease.
• Followed a meticulous process to design appealing signage layouts, integrating typography principles and colour schemes, while ensuring consistency with the style guide.
• Enhanced print sourcing strategies by integrating eco-friendly printers and materials, resulting in a 50% reduction in costs while preserving high print quality for signage through streamlined coordination in printing logistics.
March 2024 - July 2024
London, UK
Communication Designer
Oases Design LLP
Jan 2021 - Aug 2023
Ahmedabad, India
• Leveraged my diverse skill set to manage 10 cross-functional design projects from inception to completion, by translating concepts into impactful designs, adeptly managing client expectations, ensuring on-time, cost-effective project completion.
• Contributed to a 2x surge in client acquisition, resulting in a 20%-25% boost in profitability, and the expansion of the studio team from 3 to 8 members.
• Crafted comprehensive branding, packaging, and in-store graphics for Portico New York, a premium bedding and soft furnishing lifestyle brand, in collaboration with the marketing team, resulting in a 35% boost in brand awareness and market presence.
• Developed a dynamic website experience utilising HTML, CSS, and WordPress and optimised the effectiveness through user-centred design principles and usability testing, leading to positive feedback and a 20% increase in engagement. Also led creation of identity and branding for Oases Studio.
• Onboarded and trained 6 interns, equipping them with skills to contribute meaningfully to the projects and the company.
Brand Design Strategist
Various brands (Independent/Freelance)
• Directed comprehensive branding and packaging design for 12+ products for ‘All Sow Great’, a millet food brand, utilising brand strategy and in-depth competitor market research, resulting in a 15% sales increase and establishing a strong presence in the competitive organic market.
• Crafted a minimalist identity and visual language, along with effective social media collateral for ‘Maidaan’, a clothing brand, resulting in a 30% increase in annual sales through e-commerce channels.
• Employed extensive market research to craft visually captivating packaging for ‘Vida Boa’, a Brazilian bread brand, integrating iconic cultural elements and establishing a unique shelf presence, facilitating successful funding for the brand’s launch.
2018 - present
Hybrid
Internships
Graphic Design Intern
Typecraft Initiative & Ishan Khosla Design (IKD)
• Utilised design software and typography principles to craft high-quality display typeface ‘Barmer’ through rigorous iterations and technical execution. Developed the alpha-numeric glyphs capturing the essence of the craft, resulting in a bestseller typeface.
• Conceptualised and executed premium deliverables for 2 prominent consumer-facing brands, honing a keen eye for detail and visuals.
July - Oct 2020
Delhi, India
Design Intern
Ekasth Studio
May - June 2020
Jaipur, India
Summer Intern
Studio Eeksaurus Pvt. Lld
June - July 2019
Mumbai, India
Education
MA in Interaction Design
University of Arts London (London College of Communication)
BA in Communication Design
Institute of Design, Nirma University
Leadership and Collaboration
Student Ambassador
London College of Communication – 2024
Board of Studies Member
Nirma University – 2021 - Present
REDO Festival, Nirma University – Dec 2019
Head of Branding
Nirma University – 2019
Design Volunteer
Team Lead
Sabarmati Riverfront Festival – Jan 2018
recognitions
2024
"The Oracle of Darklings", Shortlisted for COP24
2021
Awarded the gold medal for achieving the highest grade in a cohort of 30 students in BA Communication Design, demonstrating exceptional academic performance.
Won D’source corona design challenge, IIT Mumbai (Illustration and Typography category).
2020
2018
My team of 4 won the 2nd position and cash prize for ‘Equal opportunities’ short-film competition.
Drop me a line—always keen on new collaborations & conversations.
Or write to me
Lets connect on
experience
Internships
Graphic Designer
HALLS Life
• Spearheaded the identity creation for the Trans in the City Student Ambassador.
• Ensured the branding resonated with the target audience and embodied the initiative’s core values.
• Established and expanded visual language across marketing materials through cohesive branding strategies, resulting in an increase in brand visibility and student engagement.
April 2024 - Oct 2024
London, UK
Wayfinding Designer
Camberwell College of Arts
• Conducted on-site inquiries and user studies to identify pain points and develop an intuitive, minimal wayfinding system for the Grad show, resulting in a 70% reduction in attendee inquiries and significantly enhanced navigational ease.
• Followed a meticulous process to design appealing signage layouts, integrating typography principles and colour schemes, while ensuring consistency with the style guide.
• Enhanced print sourcing strategies by integrating eco-friendly printers and materials, resulting in a 50% reduction in costs while preserving high print quality for signage through streamlined coordination in printing logistics.
March 2024 - July 2024
London, UK
Communication Designer
Oases Design LLP
Jan 2021 - Aug 2023
Ahmedabad, India
• Leveraged my diverse skill set to manage 10 cross-functional design projects from inception to completion, by translating concepts into impactful designs, adeptly managing client expectations, ensuring on-time, cost-effective project completion.
• Crafted comprehensive branding, packaging, and in-store graphics for Portico New York, a premium bedding and soft furnishing lifestyle brand, in collaboration with the marketing team, resulting in a 35% boost in brand awareness and market presence.
• Developed a dynamic website experience utilising HTML, CSS, and WordPress and optimised the effectiveness through user-centred design principles and usability testing, leading to positive feedback and a 20% increase in engagement. Also led creation of identity and branding for Oases Studio.
• Onboarded and trained 6 interns, equipping them with skills to contribute meaningfully to the projects and the company.
Brand Design Strategist
Various brands (Independent/Freelance)
• Directed comprehensive branding and packaging design for 12+ products for ‘All Sow Great’, a millet food brand, utilising brand strategy and in-depth competitor market research, resulting in a 15% sales increase and establishing a strong presence in the competitive organic market.
• Crafted a minimalist identity and visual language, along with effective social media collateral for ‘Maidaan’, a clothing brand, resulting in a 30% increase in annual sales through e-commerce channels.
• Employed extensive market research to craft visually captivating packaging for ‘Vida Boa’, a Brazilian bread brand, integrating iconic cultural elements and establishing a unique shelf presence, facilitating successful funding for the brand’s launch.
2018 - present
Hybrid
Graphic Design Intern
Typecraft Initiative & Ishan Khosla Design (IKD)
July - Oct 2020
Delhi, India
• Utilised design software and typography principles to craft high-quality display typeface ‘Barmer’ through rigorous iterations and technical execution. Developed the alpha-numeric glyphs capturing the essence of the craft, resulting in a bestseller typeface.
• Conceptualised and executed premium deliverables for 2 prominent consumer-facing brands, honing a keen eye for detail and visuals.
• Collaborated with the team to design captivating website graphics and over 20 custom icons for a newly launched organisation, driving a 10% increase in website traction, amplified brand awareness, and boosted engagement through higher click-through rates.
Mumbai, India
June - July 2019
Studio Eeksaurus Pvt. Lld
Summer Intern
Jaipur, India
May - June 2020
Ekasth Studio
Design Intern
Education
MA in Interaction Design
University of Arts London (London College of Communication)
BA in Communication Design
Institute of Design, Nirma University
Leadership and Collaboration
Student Ambassador
London College of Communication – 2024
Board of Studies Member
Nirma University - 2021 - Present
Head of Branding
REDO Festival, Nirma University - Dec 2019
Team Lead
Sabarmati Riverfront Festival - Jan 2018
Design Volunteer
Nirma University - 2019
Recognitions
2024
'The Oracle of Darklings", shortlisted for COP24
2021
Awarded the gold medal for achieving the highest grade in a cohort of 30 students in BA Communication Design, demonstrating exceptional academic performance.
2020
Won D’source corona design challenge, IIT Mumbai (Illustration & Typography category).
2018
My team of 4 won the 2nd position and cash prize for ‘Equal opportunities’ short-film competition.
experience
Graphics & Wayfinding Designer, UAL
March - Aug 2024
Communication Designer, Studio Oases
Jan 2021 - Aug 2023
Design Intern, Typecraft Initiative, Ishan Khosla Design
July - Oct 2020
Graphic Design Intern, Ekasth Studio
March - June 2020
Intern, Studio Eeksaurus Pvt. Lld
June - Aug 2019
Freelance Brand Designer & Strategist
2019 - present
eDUCATION
MA in Interaction Design
University of Arts London
BA in Communication Design
Institute of Design, Nirma University
RECOGNITIONS
"The Oracle of Darklings", Shortlisted for COP24
And Showcased at ARS ELECTRONICA 2024, Linz
2nd Place – ‘Equal Opportunities’, Short-Film Competition, 2018
Winner Illustration and Typography D’Source Design Challenge, 2020
Gold Medalist – B.Des, 2021
