All Sow Great
Branding
/
Packaging Design
Speculative, Interaction and Experiential Design, Art Direction
Category:FMCG
Client: All Sow Great
In collaboration with © Elder Younger Studios. All rights reserved.
Project Lead: Rutvi Mistry
Branding, Packaging Graphics by: Sagar Bhat
Wholesome, lively, and fresh: Bringing ancient grains to today’s table
All Sow Great is a millet-focused food brand redefining India’s ancient grain with a contemporary edge. Offering nutritious products like Jowar Cookies, Ragi Cookies, and Jowar Chiwda, the brand embraces fresh, earthy ingredients to promote holistic well-being.
Tasked with shaping its branding and packaging, I developed a visual language that blends illustrated elements with vibrant storytelling—resonating with both urban and rural consumers. Designed for Modern Retail and General Trade, the packaging evokes the joy of wholesome meals and togetherness through engaging, accessible, and eye-catching illustrations.
Client: All Sow Great
In collaboration with © Elder Younger Studios. All rights reserved.
Project Lead: Rutvi Mistry
Branding, Packaging Graphics by: Sagar Bhat
I brainstormed ideas, sketched rough thumbnails, and explored multiple directions. Once a concept was selected, I refined it and created adaptable variants to ensure a cohesive visual language across the product range.
