Rooted, vivid, and timeless: A space for life in motion

The branding and identity for Maidaan were designed to reflect its essence as an ever-evolving platform much like the open grounds it is named after. Maidaan, like open grounds, transforms with its visitors and energy, requiring a minimal yet sublime identity that complements rather than overpowers its vibrant narratives.

The design embraces a stripped-down aesthetic with a neutral palette of beige and taupe tones that embody pause, simplicity, and reflection. This muted foundation allows Maidaan’s offerings much like the people and experiences that fill an open ground to take center stage. The identity captures the spirit of slowing down appreciating the little things and celebrating life in its purest form.