Vida Boa
Branding
/
Packaging Design
Speculative, Interaction and Experiential Design, Art Direction
Category:FMCG
Client: Vida Boa
In collaboration with © Elder Younger Studios. All rights reserved.
Concept, Creative direction and Copywriting by: Rutvi Mistry
Packaging Design, Illustration Graphics and Presentation by: Sagar Bhat
Lush Looks, Lush Flavour: Brazilian Flavours, Perfectly Crafted
Brief:
Vida Boa, a Brazilian food brand, introduced Pão de Queijo, a traditional cheese bread, to the Indian market. The brand required packaging that reflected Brazil’s vibrant culture to convey authenticity and attract Indian consumers.
Insight:
Indian consumers are seeking novel, convenient, and high-quality snacks, with 68% preferring savoury options. Packaging plays a key role in purchase decisions, with a focus on freshness and authenticity.
Solution:
Crafted vibrant packaging with Amazon rainforest-inspired patterns to capture Brazil's lively spirit. Resealable features were included for freshness, aligned with Indian preferences. This approach will establish a strong shelf presence, attract the target audience, and communicate the authenticity and quality of Vida Boa's Pão de Queijo, positioning it as a premium exotic snack in India.
Client: All Sow Great
In collaboration with © Elder Younger Studios. All rights reserved.
Project Lead: Rutvi Mistry
Branding, Packaging Graphics by: Sagar Bhat
The design process for Vida Boa began with rough thumbnail sketches to explore visual themes and establish a cohesive colour palette inspired by Brazil's vibrant landscapes. This approach ensured consistency across all packaging designs.
